Partnering with a Marketing Agency – Santa Ana CA

Partnering with a Staffing Agency

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Our relationship with Staffing Solutions started in the beginning of 2015 when I met the owner Fortino Rivera through an organization called Hispanic 100. This organization was founded with a purpose to equip and inspire young students in high school and college with tools to become successful in the corporate world. I took part of their mentorship program and I was lucky enough to be partnered with Fortino as my mentor.

Fast forward a few meetings, lunches and visits to his office in Santa Ana CA, I told him about what I was doing with The Red Design and how our goal is to help companies broaden their reach online in order to acquire more customers.

He liked what my partner and I had to offer and he decided to give us a try. It’s been almost 2 years now since we’ve known each other and by means of our marketing services we have developed a great relationship with Fortino and his partner Lucia Montellano.

Partner Goal: Know the BusinessTino_and_Lucia_standing_staffing_solutions

Here at The Red Design we try not to think of ourselves as vendors, instead, we act partners. If Staffing Solutions succeeds, we succeed. This is our mentality.

Just last month we met with Fortino over lunch (I had a delicious steak) and he updated us on his most pressing issues. We not only focus on helping him with his website and internet marketing but if there are other issues (which every business encounters) we try our best to meet those issues.

Partner Goal: Cater to Their Needs

How can someone know what the needs are without taking the time to ask? At The Red Design we make sure that our clients are getting the results they expect. And if for some reason we can’t deliver we practice being transparent and tell them what our issues are and how we can work together to solve them.

In the past months there were times when we had to retarget the marketing strategy. They told us how they were not getting as many calls for their temporary job openings. So we recommended launching an ad campaign on Facebook and asked them how they would like to advertise the job openings. By the next month we saw how the clicks to the Job Openings page increased. They were happy and we were happy.

By partnering with companies we become part of their team. We try our best to find solutions to their business problems as if it were our own. Why do we do it? Simply because we care. The mutual help will result in the benefit of all involved. Hopefully our relationship with Staffing Solutions will only get stronger and we’ll be able to reach new heights together!

In order to build their website we had to get to know their company. Check it out here.

Learn More About Staffing Solutions

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What Makes a Good Website? – Palm Beach FL

make_good_website_design5 Principles of a Good Website Design

When designing a website it is often hard to gauge what design will work best. As a designer the common mistake is to design according to what you think looks good which often times is based solely on your personal perspective.

As the saying goes, beauty is in the eye of the beholder. For this reason you need to put yourself in the shoes of those you intend to target. Once you identify your target cater the design and layout of your site to them. Here are some basic principles to keep in mind when designing a website to ensure your site is successful.

1. Purposewebdesign_target_market

Ask yourself, what are am I trying to achieve with this website? Without a clear purpose you won’t know whether your website is good or not. When the your purpose is definite you will know how to cater to your visitors. Is your site intended to inform, entertain, sell, or gain subscriptions? Whatever it may be, your purpose needs to be clear to ensure quality which your users will be able to rely on. This will also help with retention. Users will know what you are all about and if your message is clear they will not click away.

2. Communication

Because we live in the age of information, clear, concise information on your website is key. People do not have time to sort through long texts. Make sure to use appropriate layout, headings, sub-headings, lists and bullet points where your users can identify important information quickly.

3. Color

Colors are important to compliment your brand and enhance user experience. Use colors to create harmony (something pleasing to the eyes). If the design is not harmonious it will give the user either a boring or chaotic feeling which the human brain naturally rejects. Color harmony delivers visual appeal and order which the mind can easily process. According to Color Matters visual harmony is a dynamic equilibrium between understimulation and overstimulation.

4. Imagery

More often than not a picture is better than a thousand words. Be careful with choosing the right pictures to complement your purpose and message. Images facilitates the learning process and helps us remember things quickly. Make sure they are not too small, blurry or obscure. For affordable and good quality, pictures use websites like ShutterStock.com 

5. Font

Typography is essential for web design. Make sure the Headings are bold so they pop. Reason being, most people only read the headings when scanning through sites. Sans-serif and serif fonts are the most widely used fonts. The most widely used font for the body is serif. It is simple and elegant. No need to reinvent the wheel here. Using fancy and extravagant fonts can be risky. As far as size goes, 16 pixels for the Body and 24 for Headings are the ones most often used.  

 

Whether you’re looking to build a personal, professional, blogging, or E-commerce site whatever it may be, contact us at The Red Design. We’ll be happy to design a site that will bring you success.

Click here to see some examples of a good website.

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Online Marketing on Facebook

Facebook: Online Marketing Tool

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Social media has become a vital tool in internet marketing and for the Internet in general. People are now using their phones or computers not to just “work” or talk to their loved ones, but most people’s time online are being used in social networks such as Facebook.

According to Business Insider, 20% of total time spent online in the US across both desktop and mobile devices is on social platforms. And according to comScore, Facebook alone makes up 14% of total time spent online. I sure can attest to this. I may start by looking at a picture of a friend’s newborn baby, then 10 minutes later I’m watching a funny prank video. Next thing I know 30 minutes has passed.

Facebook is very good at grabbing our attention. After all, we are social creatures. However, this is why as a businessman, or woman, it is important to understand this tool and use it to our advantage. Facebook has offered the public with the opportunity to market our products and services for free or a reasonable fee. They offer the chance to make a separate page just for your business. To be an effective marketer you cannot let opportunities like this go by.

Here are a couple of tips on how to take full advantage of what Facebook has to offer. Let’s first focus on how to post content that will attract more clients.

What to Post

Your organization carries a particular personality just like every person does. Through the posts, let your Facebook page be the expression of your business’s culture, values, personality and even humor. So first, identify what you are trying to portray to your target market and then regularly post on your page content related to that image.

Quality Over Quantitytarget_marketing_facebook

It’s good to post everyday and even a few times a day, but don’t overdo it. Instead, take time to tailor your posts to your target market to ensure engagement. Make sure there is a clear call to action.

Do you want them to subscribe to something, click to a landing page, or call your company? Before posting ask yourself, “would this post cause me to engage, does this grab my attention?” Once you can say “Yes” to that question then go ahead and post.

 

Include Media

Also it’s good to include pictures or videos along with your posts. Multimedia content is huge and people love it. Scroll through your News Feed and you’ll see that most of the content on there are videos or pictures. As a beginner it’s okay to use content from other sources but as you progress with your marketing strategy invest in including original content. It’s getting easier and cheaper to produce videos.

We saw how Facebook has given businesses a great opportunity to market. You also got a couple of tips on what to post.

Stay tuned for more tips for online marketing on Facebook.

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Is it Still Important to Have a Website?

Petra_WebsiteNow that we have social media outlets like Facebook, LinkedIn and online business directories such as Yelp and Yellowpages you may be wondering whether your business still needs a website. The answer is yes, you do. The benefits of having a website are quite substantial and exceed the limitations set up by other private media such as Facebook.

Representation

With your very own website you are in control of what you want the world to know about your business. You have the liberty to express yourself and your company’s message the way you want to. There are limitations on social media platforms as to what you can put in them. With your own site the content can range from a picture to a video, arranged as you want it and on your own terms.

Visibility

A website can be used to drive in more visitors thus increasing your visibility online. The Web is filled with users who are searching for answers to their problems and the number of users is only growing. Having a website increases your chances of being seen by them who are searching for information using search engines such as Google. It is also possible to implement SEO (Search Engine Optimization) techniques to further increase the chances of search engines finding your site according to the content that you put on your site.

My_NFL_Flag_Football_Website

Professional

Having a site says that your company is concerned with their image and cares about how they are represented. This gives the sense that your company professional especially if your website is aesthetically appealing and user friendly. It helps to build your company’s credibility. It shows that you are transparent and open to be viewed by everyone.

Sales

With a website you have a 24/7 sales team at your own disposal. Your customers are not limited by your office hours. You are able to list your services with great detail along with prices. You can even set up an online store so you can be selling as you’re sleeping soundly at night.

Although a social media page can help you display your company to the world it is still very limited. With a website your business can have a clear representation expressing what you want in a professional manner. The rewards outweigh the costs.

Now that you know the benefits of having a website how about finding out how much they cost? Click below!

How Much Does it Cost to Have a Website Made?

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